--- title: How Koalify reached 1,000 installs in the HubSpot marketplace < 1 year description: How Koalify reached 1,000 HubSpot Marketplace installs in under a year — the channels, the story, the numbers. image: https://koalify.io/hubfs/1000%20Installs.png --- [Skip to content](https://koalify.io/blog/how-koalify-reached-1000-installs-in-the-hubspot-marketplace-in-under-a-year#main-content) [![rectangle\_long\_koala\_with\_name\_bold\_200\_125\_white](https://koalify.io/hubfs/rectangle_long_koala_with_name_bold_200_125_white.png)](https://koalify.io) - Products Show submenu for Products - [Deduplication](https://koalify.io) - [Email Validation](https://koalify.io/hubspot-email-validation) - Pricing Show submenu for Pricing - [Deduplication](https://koalify.io/pricing) - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify) - [Partners](https://koalify.io/partners) - [Blog](https://koalify.io/blog) - Knowledge base Show submenu for Knowledge base - [Deduplication](https://koalify.io/knowledge-base) - [Email Validation](https://koalify.io/email-validation-knowledge-base) - Products Show submenu for Products - [Deduplication](https://koalify.io) - [Email Validation](https://koalify.io/hubspot-email-validation) - Pricing Show submenu for Pricing - [Deduplication](https://koalify.io/pricing) - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify) - [Partners](https://koalify.io/partners) - [Blog](https://koalify.io/blog) - Knowledge base Show submenu for Knowledge base - [Deduplication](https://koalify.io/knowledge-base) - [Email Validation](https://koalify.io/email-validation-knowledge-base) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [Get Started Free](https://api.koalify.io/hubspot/install?utm_source=koalify&utm_medium=website&utm_campaign=navigation) [HubSpot Revenue Operations](https://koalify.io/blog/tag/hubspot-revenue-operations) # How Koalify reached 1,000 installs in the HubSpot marketplace \< 1 year [By \- Jonas,](https://koalify.io/blog/author/jonas) Jan 02, 2025 ![ Featured Image](https://koalify.io/hs-fs/hubfs/1000%20Installs.png?width=1034&height=455&name=1000%20Installs.png) In 2024, Tim and I launched the first version of [Koalify](https://koalify.io/), our HubSpot Marketplace app designed to simplify deduplication. Today, we’re incredibly proud to have reached the milestone of 1,000 HubSpot Marketplace installs in under a year. From the very beginning, our main goal has been simplifying HubSpot deduplication. Even today, this focus sets Koalify apart from other deduplication solutions on the market. We reached our first milestone of 100 installs in less than three months, you can [read more about our start here](https://koalify.io/hubspot-revenue-operations-blog/how-we-reached-100-installs-in-the-hubspot-marketplace-in-less-than-3-months). Since then, we’ve 10x-ed our install base by focusing on what works: improving our HubSpot Marketplace listing, collaborating with HubSpot Solution Partners, and sharing high-quality content through LinkedIn. ![1000 Installs](https://koalify.io/hs-fs/hubfs/1000%20Installs.png?width=1000&height=440&name=1000%20Installs.png)   ## 1) The HubSpot Marketplace The HubSpot Marketplace has been our primary source of installs, driving about **50% of all new Koalify accounts**. Given its importance, we made sure our marketplace listing stood out. - We keep our **Marketplace Listing up to date** to reflect the latest updates and improvements to the product. - **User reviews** have been instrumental, our amazing users have left over **30 organic 5-star reviews.** - **Certification** was another key milestone. Getting Koalify certified by HubSpot not only improved our ranking when users filter apps by relevance but also gave us additional visibility in the ecosystem. [![Marketplace Reviews V4](https://koalify.io/hs-fs/hubfs/Marketplace%20Reviews%20V4.png?width=1000&height=196&name=Marketplace%20Reviews%20V4.png)](https://ecosystem.hubspot.com/marketplace/apps/koalify-io)   ## **2) HubSpot Solution Partners** Another channel that’s seen consistent growth are installs via **HubSpot Solution Partners**. What started as \<**10% of installs in February** grew to **25% by November and December**. These partnerships have been an excellent way to introduce Koalify to new users and build trust through experts in the HubSpot community.  ![partner installs](https://koalify.io/hs-fs/hubfs/partner%20installs.png?width=1000&height=444&name=partner%20installs.png)   ## **3) LinkedIn Posts** In April, we shifted from cold outreach to **content creation and LinkedIn posts**. This shift has paid off, **10% of our installs** can now be attributed directly to LinkedIn. Sharing meaningful insights, tips, and features with our network has not only helped me connect with new users but also strengthened existing relationships within the HubSpot Community. [![](https://koalify.io/hs-fs/hubfs/image-png-Dec-30-2024-11-19-36-3964-AM.png?width=680&height=786&name=image-png-Dec-30-2024-11-19-36-3964-AM.png)](https://www.linkedin.com/posts/jonasdemets_hubspotadmin-hubspotcrm-hubspothacks-activity-7269703551914754050-Qfm4)   ### **Supporting Channels** These three main channels: the HubSpot Marketplace, Solution Partners, and LinkedIn, make up about **85% of our installs**. The remaining 15% comes from supporting efforts across other the HubSpot community website, the Sprocketeer Slack community, Blogging and Youtube. #### **HubSpot Community Website** The HubSpot Community has been a fantastic source of engagement. Community Champions now organically recommend Koalify as their go-to solution for deduplication, not because we asked them to, but because they genuinely believe in the product. [![Marketplace](https://koalify.io/hs-fs/hubfs/Marketplace.png?width=800&height=573&name=Marketplace.png)](https://community.hubspot.com/t5/Tips-Tricks-Best-Practices/Duplicate-leads/m-p/1065377/highlight/true#M10701) #### **Sprocketeer Slack Community** The **Sprocketeer Slack Community** has been a goldmine for conversations and connections. With over 2,500 members, it’s a smaller, more active space where I’ve had meaningful discussions that have led to **at least 10 installs**. If you’re still reading, you’re probably a great fit for the community, send me a LinkedIn DM to get an invite link!   ![Sprocketeer](https://koalify.io/hs-fs/hubfs/Sprocketeer.png?width=852&height=499&name=Sprocketeer.png) #### **Blogging** Some ideas are better suited to longer-form content, which is why we’ve started blogging on our website. These posts not only help the HubSpot community but also contribute to SEO over the long term.  Here are a few pillar posts we recommend checking out: - [How to merge HubSpot contacts](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk): A complete guide to safely merging contact duplicates in HubSpot. - [How to merge HubSpot companies](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk): Best practices for managing company duplicates. - [HubSpot Deduplication Guide](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot): Strategies and automation tips to maintain a clean and duplicate free CRM. We’ll continue sharing expert tips and actionable advice to help you get the most out of HubSpot. #### **YouTube** In April, I began sharing video tutorials as part of our knowledge base. These videos have already been viewed over **800 times**, which is a solid start for this channel.  [![Youtube](https://koalify.io/hs-fs/hubfs/Youtube.png?width=840&height=603&name=Youtube.png)](https://www.youtube.com/@Koalify_io)   ### **Key Takeaway** If there’s one thing I’ve learned on this journey, it’s this: **the channel matters less than the value you create for your customers**. Whether it’s through your product, your user experience, or your content, the goal should always be to solve real problems for your audience. In 2025, our focus will be on **creating even better content**. We’ll continue to use our existing channels while experimenting with new platforms like Reddit and Twitter! Hope this helps! ###### Category - [HubSpot Data Quality](https://koalify.io/blog/tag/hubspot-data-quality) - [HubSpot Email Validation](https://koalify.io/blog/tag/hubspot-email-validation) - [HubSpot Revenue Operations](https://koalify.io/blog/tag/hubspot-revenue-operations) - [HubSpot Integration Duplicates](https://koalify.io/blog/tag/hubspot-integration-duplicates) - [HubSpot Associations](https://koalify.io/blog/tag/hubspot-associations) - [HubSpot Deduplication](https://koalify.io/blog/tag/hubspot-deduplication) ###### Popular Post - [HubSpot best practices for contacts that leave a company](https://koalify.io/blog/hubspot-best-practices-for-contacts-that-leave-a-company) - [How to Bulk Merge HubSpot Duplicates: Contacts, Companies, Deals and More](https://koalify.io/blog/how-to-bulk-merge-hubspot-duplicates-contacts-companies-more) - [How to Merge Companies in HubSpot (Safely, Manually or in Bulk)](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk) - [HubSpot Deduplication: How to Find, Manage, and Remove Duplicates in HubSpot](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot) - [How to Merge Duplicate Contacts in HubSpot Without Losing Data](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk) ### Similar Blogs ![How we grew our SaaS from $0 to $10K MRR using HubSpot](https://koalify.io/hs-fs/hubfs/10K%20MRR.png?width=352&name=10K%20MRR.png) #### [How we grew our SaaS from $0 to $10K MRR using HubSpot](https://koalify.io/blog/how-we-grew-our-saas-from-0-to-10k-mrr-using-hubspot) By [Jonas](https://koalify.io/blog/author/jonas) 21 January 2025 When Tim and I started [Koalify](https://koalify.io/) at the end of 2023, we never imagined we’d reach $10K MRR in under a... [READ MORE](https://koalify.io/blog/how-we-grew-our-saas-from-0-to-10k-mrr-using-hubspot) ![How we reached 100 installs in the HubSpot Marketplace in less than 3 months](https://koalify.io/hs-fs/hubfs/Koalify%20100%20installs.jpg?width=352&name=Koalify%20100%20installs.jpg) #### [How we reached 100 installs in the HubSpot Marketplace in less than 3 months](https://koalify.io/blog/how-we-reached-100-installs-in-the-hubspot-marketplace-in-less-than-3-months) By [Jonas](https://koalify.io/blog/author/jonas) 2 May 2024 When Tim and I launched Koalify, reaching 100 installs in the HubSpot marketplace was the first... [READ MORE](https://koalify.io/blog/how-we-reached-100-installs-in-the-hubspot-marketplace-in-less-than-3-months) ![Building for HubSpot: What We Learned Listing Two Apps in the Marketplace](https://koalify.io/hs-fs/hubfs/Pass%20It%20On%20Lessons%20From%20Both%20Sides%20of%20a%20Marketplace%20Listing%20Review.png?width=352&name=Pass%20It%20On%20Lessons%20From%20Both%20Sides%20of%20a%20Marketplace%20Listing%20Review.png) #### [Building for HubSpot: What We Learned Listing Two Apps in the Marketplace](https://koalify.io/blog/building-for-hubspot-what-we-learned-listing-two-apps-in-the-marketplace) By [Jonas](https://koalify.io/blog/author/jonas) 24 September 2026 You've built the app, the OAuth flow works, and you're ready to submit. Then the review comes back... [READ MORE](https://koalify.io/blog/building-for-hubspot-what-we-learned-listing-two-apps-in-the-marketplace) ## Koalify HubSpot deduplication & email validation - - [Review Koalify in the HubSpot Marketplace](https://app-eu1.hubspot.com/l/marketplace/listing/koalify-io/write-review?eco_review_source=external-button) [![SOC 2 Logo](https://koalify.io/hs-fs/hubfs/SOC%202%20Logo.webp?width=70&height=70&name=SOC%202%20Logo.webp "SOC 2 Logo")](https://trust.koalify.io/) [![gdpr](https://koalify.io/hs-fs/hubfs/gdpr.png?width=70&height=70&name=gdpr.png "gdpr")](https://trust.koalify.io/) ## Deduplication [Deduplication for HubSpot](https://koalify.io) [Pricing](https://koalify.io/pricing) [Knowledge Base](https://koalify.io/knowledge-base) [Terms of Service](https://koalify.io/terms-of-service) [Data Processing Addendum](https://koalify.io/data-processing-addendum) [HubSpot Deduplication Tools](https://koalify.io/best-hubspot-deduplication-apps) [vs. HubSpot Native](https://koalify.io/compare/koalify-vs-hubspot-native-deduplication) [vs. Insycle](https://koalify.io/compare/koalify-vs-insycle-hubspot-deduplication) [vs. Dedupely](https://koalify.io/compare/koalify-vs-dedupely) [HubSpot Deduplication Guide](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot) [Merge HubSpot Contacts](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk) [Merge HubSpot Companies](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk) [Merge HubSpot Deals](https://koalify.io/blog/how-to-merge-deals-in-hubspot-manual-or-in-bulk) [Bulk Merge HubSpot](https://koalify.io/blog/how-to-bulk-merge-hubspot-duplicates-contacts-companies-more) ## Email Validation [Email Validation for HubSpot](https://koalify.io/hubspot-email-validation) [Pricing](https://koalify.io/hubspot-email-validation-pricing-koalify) [Knowledge Base](https://koalify.io/email-validation-knowledge-base) [Terms of Service](https://koalify.io/terms-of-service-email-validation) [Data Processing Addendum](https://koalify.io/data-processing-addendum-email-validation) [HubSpot Email Validation Tools](https://koalify.io/best-email-validation-tools-for-hubspot) [vs. NeverBounce](https://koalify.io/compare/koalify-vs-neverbounce) [vs. ZeroBounce](https://koalify.io/compare/koalify-vs-zerobounce) [vs. Kickbox](https://koalify.io/compare/koalify-vs-kickbox) [HubSpot Email Validation Guide](https://koalify.io/hubspot-email-validation-guide) [HubSpot Email Deliverability](https://koalify.io/hubspot-email-deliverability) [HubSpot Bounce Rate](https://koalify.io/hubspot-bounce-rate) ## Company [Partners](https://koalify.io/partners) [Blog](https://koalify.io/blog) [Trust Center](https://trust.koalify.io/) [Security](https://koalify.io/security) © 2026 Koalify. 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