How to Merge Duplicates in HubSpot Using Hublead and Koalify

With the Hublead integration, you can easily import LinkedIn contacts and sync conversations directly into HubSpot. This opens the door to more complete data, but it also introduces the risk of duplicates.

That’s where Koalify comes in. By combining Koalify’s duplicate detection with Hublead’s custom properties, you can identify and merge LinkedIn-based duplicates quickly and confidently.

Here's how:

1) Hublead Custom Properties

Once Hublead is integrated, the following custom properties will be added to your HubSpot portal:

• LinkedIn Profile URL (Hublead)
• Upcoming Birthday (Hublead)

2) Koalify Duplicate rules

Koalify makes it easy to detect duplicates in HubSpot using these custom properties.
These are useful Koalify duplicate rules that include the Hublead custom properties:

• Linkedin Profile Url (Hublead) matches
• Linkedin Profile Url (Hublead) matches LinkedIn Url
• First Name, Last Name & Upcoming Birthday (Hublead) matches

3) Manually Merging Hublead Duplicates

You can easily merge duplicates manually using Koalify’s CRM cards.
To review duplicates, create a view with the following advanced filters:

Set the following advanced filters:

• Koalify Duplicate Rules is any of
  • Linkedin Profile Url (Hublead) matches
  • Linkedin Profile Url (Hublead) matches LinkedIn Url
  • First Name, Last Name & Upcoming Birthday (Hublead) matches

4) Bulk Merging Hublead Duplicates

If you'd rather merge duplicates automatically, you can use Koalify’s workflow action.
Set the following enrollment criteria:

• Koalify is Primary Duplicates is equal to False
• Koalify Duplicate Rules is any of
  • Linkedin Profile Url (Hublead) matches
  • Linkedin Profile Url (Hublead) matches LinkedIn Url
  • First Name, Last Name & Upcoming Birthday (Hublead) matches

Then, add the Koalify Workflow Action: "Merge Duplicate Contact"

That’s it! You’re now automatically merging duplicates based on your Hublead fields — saving time and improving data accuracy.

Final Thoughts

Combining Hublead with Koalify gives you powerful tools to manage LinkedIn-based duplicates in HubSpot. Whether you prefer manual control or automated workflows, you’ll be able to clean up records, maintain CRM integrity, and keep your team working with reliable data.

For more help managing duplicates:

• 📘 Ultimate Deduplication Guide

• 🔁 How to Merge Contacts in HubSpot

• ⚙️ How to Bulk Merge in HubSpot