---
title: Blog | HubSpot Associations
description: HubSpot Associations | Explore tips on HubSpot Operations, CRM hygiene and especially HubSpot merging & deduplication
---

[Skip to content](https://koalify.io/blog/tag/hubspot-associations#main-content)

[![rectangle\_long\_koala\_with\_name\_bold\_200\_125\_white](https://koalify.io/hubfs/rectangle_long_koala_with_name_bold_200_125_white.png)](https://koalify.io)

- Products
  
  Show submenu for Products 
  
    - [Deduplication](https://koalify.io)
    - [Email Validation](https://koalify.io/hubspot-email-validation)
- Pricing
  
  Show submenu for Pricing 
  
    - [Deduplication](https://koalify.io/pricing)
    - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify)
- [Partners](https://koalify.io/partners)
- [Blog](https://koalify.io/blog)
- Knowledge base
  
  Show submenu for Knowledge base 
  
    - [Deduplication](https://koalify.io/knowledge-base)
    - [Email Validation](https://koalify.io/email-validation-knowledge-base)

- Products
  
  Show submenu for Products 
  
    - [Deduplication](https://koalify.io)
    - [Email Validation](https://koalify.io/hubspot-email-validation)
- Pricing
  
  Show submenu for Pricing 
  
    - [Deduplication](https://koalify.io/pricing)
    - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify)
- [Partners](https://koalify.io/partners)
- [Blog](https://koalify.io/blog)
- Knowledge base
  
  Show submenu for Knowledge base 
  
    - [Deduplication](https://koalify.io/knowledge-base)
    - [Email Validation](https://koalify.io/email-validation-knowledge-base)

![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg)

![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg)

[Get Started Free](https://api.koalify.io/hubspot/install?utm_source=koalify&utm_medium=website&utm_campaign=navigation)

##### Topic

# HubSpot Associations

![When to Merge Companies vs Associate Them in HubSpot](https://koalify.io/hs-fs/hubfs/When%20to%20Merge%20Companies%20vs%20Associate%20Them%20in%20HubSpot%20Small.png?width=370&height=220&name=When%20to%20Merge%20Companies%20vs%20Associate%20Them%20in%20HubSpot%20Small.png)

###### [When to Merge Companies vs Associate Them in HubSpot](https://koalify.io/blog/when-to-merge-vs-associate-companies-in-hubspot)

By [Jonas](https://koalify.io/blog/author/jonas)  25 March, 2026

One of the most common HubSpot data questions is also one of the most important:

**Should these...**

[Read More](https://koalify.io/blog/when-to-merge-vs-associate-companies-in-hubspot)

![How to Create Sibling Company Associations in HubSpot](https://koalify.io/hs-fs/hubfs/Create%20a%20workflow%20to%20set%20the%20sibling%20association.png?width=370&height=220&name=Create%20a%20workflow%20to%20set%20the%20sibling%20association.png)

###### [How to Create Sibling Company Associations in HubSpot](https://koalify.io/blog/hubspot-sibling-company-associations)

By [Jonas](https://koalify.io/blog/author/jonas)  16 March, 2026

HubSpot users often model company hierarchies with parent-child relationships. That works well when...

[Read More](https://koalify.io/blog/hubspot-sibling-company-associations)

![How to Automate Parent–Child Company Associations in HubSpot](https://koalify.io/hs-fs/hubfs/Why%20HubSpot%20Automatic%20Association%20Is%20Limited%20V2.png?width=370&height=220&name=Why%20HubSpot%20Automatic%20Association%20Is%20Limited%20V2.png)

###### [How to Automate Parent–Child Company Associations in HubSpot](https://koalify.io/blog/automatic-association-hubspot-parent-child)

By [Jonas](https://koalify.io/blog/author/jonas)  13 February, 2026

How to Automate Parent–Child Company Associations in HubSpot

You have 50 franchise locations in...

[Read More](https://koalify.io/blog/automatic-association-hubspot-parent-child)

![How to include associated record data in HubSpot duplicate detection (with Koalify)](https://koalify.io/hs-fs/hubfs/How%20to%20include%20associated%20record%20data%20in%20HubSpot%20duplicate%20detection%20%28with%20Koalify%29%20resized.png?width=370&height=220&name=How%20to%20include%20associated%20record%20data%20in%20HubSpot%20duplicate%20detection%20%28with%20Koalify%29%20resized.png)

###### [How to include associated record data in HubSpot duplicate detection (with Koalify)](https://koalify.io/blog/how-to-include-associated-record-data-in-hubspot-duplicate-detection-with-koalify)

By [Jonas](https://koalify.io/blog/author/jonas)  29 December, 2025

When identifying duplicates in HubSpot, detection typically relies on properties that live directly...

[Read More](https://koalify.io/blog/how-to-include-associated-record-data-in-hubspot-duplicate-detection-with-koalify)

###### Blog Sidebar

###### Search

 Search

###### Category

- [HubSpot Data Quality](https://koalify.io/blog/tag/hubspot-data-quality)
- [HubSpot Integration Duplicates](https://koalify.io/blog/tag/hubspot-integration-duplicates)
- [HubSpot Revenue Operations](https://koalify.io/blog/tag/hubspot-revenue-operations)
- [HubSpot Email Validation](https://koalify.io/blog/tag/hubspot-email-validation)
- [HubSpot Associations](https://koalify.io/blog/tag/hubspot-associations)
- [HubSpot Deduplication](https://koalify.io/blog/tag/hubspot-deduplication)

###### Popular Post

- [HubSpot best practices for contacts that leave a company](https://koalify.io/blog/hubspot-best-practices-for-contacts-that-leave-a-company)
- [How to Bulk Merge HubSpot Duplicates: Contacts, Companies, Deals and More](https://koalify.io/blog/how-to-bulk-merge-hubspot-duplicates-contacts-companies-more)
- [How to Merge Companies in HubSpot (Safely, Manually or in Bulk)](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk)
- [HubSpot Deduplication: How to Find, Manage, and Remove Duplicates in HubSpot](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot)
- [How to Merge Duplicate Contacts in HubSpot Without Losing Data](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk)

###### Page:

[1](https://koalify.io/blog/tag/hubspot-associations/page/1)

## HubSpot deduplication simplified

[GET STARTED FREE](https://api.koalify.io/hubspot/install)

## Koalify

HubSpot deduplication and email validation

- <https://www.linkedin.com/company/koalify-io>
- <https://www.youtube.com/@Koalify_io>

[Review us on HubSpot](https://app-eu1.hubspot.com/l/marketplace/listing/koalify-io/write-review?eco_review_source=external-button)

[![SOC 2 Logo](https://koalify.io/hs-fs/hubfs/SOC%202%20Logo.webp?width=70&height=70&name=SOC%202%20Logo.webp "SOC 2 Logo")](https://trust.koalify.io/)

[![gdpr](https://koalify.io/hs-fs/hubfs/gdpr.png?width=70&height=70&name=gdpr.png "gdpr")](https://trust.koalify.io/)

## Company

[Product](https://koalify.io)

[Pricing](https://koalify.io/pricing-usd)

[Knowledge Base](https://koalify.io/knowledge-base)

[Blog](https://koalify.io/blog)<https://koalify.io/hubspot-revenue-operations-blog>

[Partners](https://koalify.io/partners)

## Blog

[HubSpot Deduplication](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot)

[Merge HubSpot Contacts](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk)

[Merge HubSpot Companies](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk)

[Merge HubSpot Deals](https://koalify.io/blog/how-to-merge-deals-in-hubspot-manual-or-in-bulk)

[Bulk Merge HubSpot](https://koalify.io/blog/how-to-bulk-merge-hubspot-duplicates-contacts-companies-more)

## Security

[Trust Center](https://trust.koalify.io/)

[Terms of Service](https://koalify.io/terms-of-service)

[Privacy Policy](https://koalify.io/privacy-policy)

[Data Processing Addendum](https://koalify.io/data-processing-addendum)

[Security](https://koalify.io/security)

© 2026 Koalify. All rights reserved.