--- title: "Koalify vs Dedupely: HubSpot Deduplication Comparison (2026)" description: Compare Koalify vs Dedupely for HubSpot deduplication. See differences in native integration, workflow automation, merge control, security, and object support. --- [Skip to content](https://koalify.io/compare/koalify-vs-dedupely#main-content) [![rectangle\_long\_koala\_with\_name\_bold\_200\_125\_white](https://koalify.io/hubfs/rectangle_long_koala_with_name_bold_200_125_white.png)](https://koalify.io?hsLang=en) - Products Show submenu for Products - [Deduplication](https://koalify.io) - [Email Validation](https://koalify.io/hubspot-email-validation) - Pricing Show submenu for Pricing - [Deduplication](https://koalify.io/pricing) - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify) - [Partners](https://koalify.io/partners) - [Blog](https://koalify.io/blog) - Knowledge base Show submenu for Knowledge base - [Deduplication](https://koalify.io/knowledge-base) - [Email Validation](https://koalify.io/email-validation-knowledge-base) - Products Show submenu for Products - [Deduplication](https://koalify.io) - [Email Validation](https://koalify.io/hubspot-email-validation) - Pricing Show submenu for Pricing - [Deduplication](https://koalify.io/pricing) - [Email Validation](https://koalify.io/hubspot-email-validation-pricing-koalify) - [Partners](https://koalify.io/partners) - [Blog](https://koalify.io/blog) - Knowledge base Show submenu for Knowledge base - [Deduplication](https://koalify.io/knowledge-base) - [Email Validation](https://koalify.io/email-validation-knowledge-base) ![menu-toggle](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-toggle.svg) ![menu-close](https://21645388.fs1.hubspotusercontent-na1.net/hubfs/21645388/menu-close.svg) [Get Started Free](https://api.koalify.io/hubspot/install?utm_source=koalify&utm_medium=website&utm_campaign=navigation) # Dedupely vs. Koalify: The 2026 Comparison Guide Duplicate records are one of the fastest ways for a HubSpot portal to lose reliability. What starts as a few duplicated contacts can quickly lead to broken workflows, inaccurate reporting, and teams working on conflicting data. Both Koalify and Dedupely aim to solve duplicate data in HubSpot, but they take very different approaches in where deduplication happens, how merges are automated, and how much control teams have over merge outcomes. This guide compares Koalify vs Dedupely across detection logic, automation, merge behavior, and operational fit.   **What’s the difference between Koalify and Dedupely?** - [Koalify](https://koalify.io/?hsLang=en)is a HubSpot-native deduplication app designed for automated, workflow-based deduplication with full control over merge behavior. - [Dedupely](https://dedupe.ly/) is an external deduplication tool focused on basic duplicate detection and merging outside of HubSpot. ## The 10-Second Verdict - **Choose Koalify if:** You want deduplication to live inside HubSpot, run automatically via workflows, and require enterprise-grade security (SOC 2/EU) - **Choose Dedupely if:** You prefer a standalone interface for cleanup and don’t require ticket deduplication or native HubSpot workflow automation.   | Feature | Koalify | Dedupely | | --- | --- | --- | | Primary focus | Advanced HubSpot-native deduplication | Dedicated deduplication | | Ease of use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ | | Pricing | 💲 💲  $5/10K records (yearly) $10/10K records (monthly) | 💲 💲 💲 💲 ∼ $9/10K records (yearly) ∼ $11,7/10K records (monthly) | | **1. SECURITY & COMPLIANCE** | | | | SOC 2 Type II | ✅ Yes | ❌ No | | ISO 27001 | ✅ Yes | ✅ Yes | | GDPR | ✅ Yes | ✅ Yes | | EU/UK data residency | ✅ Yes | ❌ No | | **2. HUBSPOT INTEGRATION** | | | | Review duplicates in HubSpot | ✅ Yes | ❌ No | | Manual merge in HubSpot | ✅ Yes | ❌ No | | Bulk merge workflows | ✅ Yes | ❌ No | | **3. OBJECT COVERAGE** | | | | Merge contacts & companies | ✅ Yes | ✅ Yes | | Merge deals | ✅ Yes | ✅ Yes | | Merge tickets | ✅ Yes | ✅ Yes | | Merge custom objects | ✅ Yes | ✅ Yes | | Merge leads | ❌ No | ✅ Yes | | Merge companies with Salesforce integration | ✅ Yes | ❌ No | | **4. MATCHING LOGIC** | | | | Flexible matching rules | ✅ Yes | ✅ Yes | | Fuzzy & similar matching | ✅ Yes | ✅ Yes | | **5. MERGE BEHAVIOUR** | | | | Flexible primary rules | ✅ Yes | ❌ No | | Property retention rules | ✅ Yes | ✅ No | ## General characteristics This section provides a high-level summary of Koalify and Dedupely. Detailed explanations for each criterion follow later in the guide. ### Primary focus Koalify focuses on HubSpot-native, automated deduplication. It is designed to run entirely inside HubSpot using standard objects, properties, lists, CRM cards, and workflows, with an emphasis on continuous deduplication and controlled merge behavior at scale. Dedupely focuses on basic duplicate detection and cleanup. It operates as an external tool connected to HubSpot and is primarily designed for batch-based duplicate identification and merging.   ### Ease of use **Koalify** is built for RevOps, Sales Ops, and Marketing Ops teams who work directly inside HubSpot. All setup, review, and automation happens using familiar HubSpot tools, which keeps onboarding and day-to-day operation straightforward. **Dedupely** is relatively easy to get started with for one-off or periodic cleanup tasks, but requires users to leave HubSpot to review and execute merges in an external interface. **Bottom line:** Koalify is easier to operate as part of daily HubSpot workflows. Dedupely is simpler for occasional cleanup but less integrated into day-to-day CRM operations.   ### Pricing model **Koalify** - [Pricing](https://koalify.io/pricing?hsLang=en)is based on the number of records for the specific objects you choose to deduplicate - $5 per 10,000 records per month (billed annually) - $10 per 10,000 records per month (billed monthly) - Pricing is capped at $500/month for portals with over 1M records (billed annually) **Dedupely** - [Pricing](https://dedupe.ly/pricing)is tier-based and tied to the number of records in the selected objects - ~$9 per 10,000 records per month (billed annually) - ~$11.70 per 10,000 records per month (billed monthly) - Tier-based pricing can result in higher effective costs when record counts exceed a threshold **Bottom line:** On annual plans, Koalify is typically about half the price of Dedupely, especially for larger portals. You also only pay for the objects you actually want to deduplicate. *Pricing figures are indicative and based on publicly available information. Actual pricing may vary by contract, region, and feature set.* *![Pricing](https://koalify.io/hs-fs/hubfs/Pricing.png?width=800&height=767&name=Pricing.png)* ## 1) Security & Compliance ### Dedupely - ISO 27001 certified - GDPR compliant - No SOC 2 Type II certification - No EU/UK data residency options ### Koalify - SOC 2 Type II compliant - ISO 27001 certified - GDPR compliant - Supports EU/UK data residency **Bottom line:** If you require SOC 2 Type II or European data residency, **Koalify is the only option** between the two.   ## 2. HubSpot Integration Model Where your data is processed matters for speed and team adoption. ### Dedupely - Operates outside of HubSpot - Requires users to leave HubSpot to review and merge duplicates - Merges are executed externally and then synced back ### Koalify - Runs entirely inside HubSpot - Uses HubSpot properties, lists, CRM cards, and workflows - Records are merged directly in your HubSpot portal via CRM cards or workflow actions. **Bottom line:** Koalify behaves like a native HubSpot tool. Dedupely behaves like an external cleanup tool. ![How to bulk merge HubSpot duplicates using Koalify workflow actions - Workflow Action](https://koalify.io/hs-fs/hubfs/How%20to%20bulk%20merge%20HubSpot%20duplicates%20using%20Koalify%20workflow%20actions%20-%20Workflow%20Action.png?width=800&height=354&name=How%20to%20bulk%20merge%20HubSpot%20duplicates%20using%20Koalify%20workflow%20actions%20-%20Workflow%20Action.png)   ## 3. Object Coverage ### Dedupely - Supports contacts, companies, deals, and custom objects - Does not support ticket deduplication - Cannot merge companies when Salesforce is integrated ### Koalify - Supports contacts, companies, deals, tickets, and custom objects - [Supports merging companies when Salesforce is integrated](https://koalify.io/knowledge-base/how-koalify-company-merges-work-while-the-salesforce-integration-enabled?hsLang=en) **Bottom line:** If you need to deduplicate tickets or Salesforce-connected companies, Koalify is the only option between the two. ![How Koalify Company Merges Work with the Salesforce Integration Enabled](https://koalify.io/hs-fs/hubfs/How%20Koalify%20Company%20Merges%20Work%20with%20the%20Salesforce%20Integration%20Enabled.png?width=800&height=370&name=How%20Koalify%20Company%20Merges%20Work%20with%20the%20Salesforce%20Integration%20Enabled.png) ## 4. Control Over Matching Logic ### Dedupely - Dedupely supports [flexible and fuzzy matching](https://kb.dedupe.ly/knowledge/match-options) - Primarily optimized for batch cleanup ### Koalify - Koalify support flexible and [fuzzy matching](https://koalify.io/knowledge-base/how-to-configure-fuzzy-rules-to-improve-duplicate-detection-in-hubspot?hsLang=en) - Allows fuzzy rules to run continuously inside HubSpot Bottom line: Both tools capture most duplicates via fuzzy matching logic. ![Koalify identifies likely relations with Fuzzy Rules.](https://koalify.io/hs-fs/hubfs/Koalify%20identifies%20likely%20relations%20with%20Fuzzy%20Rules..png?width=800&height=494&name=Koalify%20identifies%20likely%20relations%20with%20Fuzzy%20Rules..png)   ## 5. Control Over Merge Behaviour ### Dedupely - Limited control over which record becomes primary - [Field-by-field property retention rules](https://kb.dedupe.ly/knowledge/merge-rules) ### Koalify - [Primary record rules](https://koalify.io/knowledge-base/how-to-create-custom-rules-to-set-the-primary-record-for-hubspot-duplicates?hsLang=en) using waterfall logic (IDs, email presence, lifecycle stage, etc.) - [Field-by-field property retention rules](https://koalify.io/knowledge-base/how-to-create-custom-merge-rules-in-hubspot-with-koalify?hsLang=en) Bottom line: If you need control over the primary duplicate Koalify is the only option of both. ![Best email & last activity primary duplicate default rule](https://koalify.io/hs-fs/hubfs/Best%20email%20%26%20last%20activity%20primary%20duplicate%20default%20rule.png?width=800&height=563&name=Best%20email%20%26%20last%20activity%20primary%20duplicate%20default%20rule.png)   ## ![dedupely\_logo](https://koalify.io/hubfs/dedupely_logo.jfif) ## When Dedupely is a good fit Dedupely can be a reasonable choice if: - You want a simple external tool for duplicate cleanup - Ticket and company deduplication with the Salesforce integration is out of socpe - SOC 2 Type II or EU/UK data residency is not a requirement   ![koalify\_rectangle\_-3](https://koalify.io/hs-fs/hubfs/koalify_rectangle_-3.png?width=100&height=100&name=koalify_rectangle_-3.png) ## When Koalify is a good fit Koalify is a better fit when: - Deduplication needs to run continuously in HubSpot not occasionally - Tickets or companies (with Salesforce integration) need deduplication - You want to control which record is the master record when merging - Your legal team requires SOC 2 or EU Data Residency.   👉 For a broader market overview and comparisons across all major tools, see our full guide to the [**Best Deduplication Apps for HubSpot**](https://koalify.io/best-hubspot-deduplication-apps?hsLang=en).   ## FAQ ## Do you have any questions? ###### Is Koalify better than Dedupely for HubSpot deduplication? Koalify is better suited for teams that want deduplication to run **inside HubSpot**, with automated workflows and full control over merge behavior. Dedupely may be sufficient for basic, external duplicate cleanup when continuous automation and primary record control are not required. ###### Does Koalify work inside HubSpot and support automatic merging with workflows? Yes. Koalify runs entirely inside HubSpot and integrates directly with HubSpot properties, lists, CRM cards, and workflows. It allows teams to automatically merge duplicate records using HubSpot workflows, based on rule-based detection logic defined by the admin. ###### Does Dedupely work inside HubSpot? No. Dedupely operates outside of HubSpot. Users must leave HubSpot to review and merge duplicates, and merges are then synced back to the CRM. ###### Can Dedupely automate duplicate merging with HubSpot workflows? No. Dedupely does not support HubSpot workflow-based merging. Koalify supports automated merges triggered by HubSpot workflows using rule-based logic. ###### Can Koalify deduplicate tickets and custom objects in HubSpot? Yes. Koalify supports deduplication across contacts, companies, deals, tickets, and custom objects. Dedupely does not support ticket deduplication. ###### Is Koalify compliant with enterprise security requirements? Yes. Koalify is SOC 2 Type II and ISO 27001 certified, GDPR compliant, and supports EU/UK data residency. Dedupely does not offer SOC 2 Type II certification or EU/UK data residency. ## Koalify HubSpot deduplication & email validation - - [Review Koalify in the HubSpot Marketplace](https://app-eu1.hubspot.com/l/marketplace/listing/koalify-io/write-review?eco_review_source=external-button) [![SOC 2 Logo](https://koalify.io/hs-fs/hubfs/SOC%202%20Logo.webp?width=70&height=70&name=SOC%202%20Logo.webp "SOC 2 Logo")](https://trust.koalify.io/) [![gdpr](https://koalify.io/hs-fs/hubfs/gdpr.png?width=70&height=70&name=gdpr.png "gdpr")](https://trust.koalify.io/) ## Deduplication [Deduplication for HubSpot](https://koalify.io?hsLang=en) [Pricing](https://koalify.io/pricing?hsLang=en) [Knowledge Base](https://koalify.io/knowledge-base?hsLang=en) [Terms of Service](https://koalify.io/terms-of-service?hsLang=en) [Data Processing Addendum](https://koalify.io/data-processing-addendum?hsLang=en) [HubSpot Deduplication Tools](https://koalify.io/best-hubspot-deduplication-apps?hsLang=en) [vs. HubSpot Native](https://koalify.io/compare/koalify-vs-hubspot-native-deduplication?hsLang=en) [vs. Insycle](https://koalify.io/compare/koalify-vs-insycle-hubspot-deduplication?hsLang=en) [vs. Dedupely](https://koalify.io/compare/koalify-vs-dedupely) [HubSpot Deduplication Guide](https://koalify.io/blog/hubspot-deduplication-the-ultimate-guide-to-zero-duplicates-in-hubspot?hsLang=en) [Merge HubSpot Contacts](https://koalify.io/blog/how-to-merge-contacts-in-hubspot-manual-or-in-bulk?hsLang=en) [Merge HubSpot Companies](https://koalify.io/blog/how-to-merge-companies-in-hubspot-manual-or-in-bulk?hsLang=en) [Merge HubSpot Deals](https://koalify.io/blog/how-to-merge-deals-in-hubspot-manual-or-in-bulk?hsLang=en) [Bulk Merge HubSpot](https://koalify.io/blog/how-to-bulk-merge-hubspot-duplicates-contacts-companies-more?hsLang=en) ## Email Validation [Email Validation for HubSpot](https://koalify.io/hubspot-email-validation?hsLang=en) [Pricing](https://koalify.io/hubspot-email-validation-pricing-koalify?hsLang=en) [Knowledge Base](https://koalify.io/email-validation-knowledge-base?hsLang=en) [Terms of Service](https://koalify.io/terms-of-service-email-validation?hsLang=en) [Data Processing Addendum](https://koalify.io/data-processing-addendum-email-validation?hsLang=en) [HubSpot Email Validation Tools](https://koalify.io/best-email-validation-tools-for-hubspot?hsLang=en) [vs. NeverBounce](https://koalify.io/compare/koalify-vs-neverbounce?hsLang=en) [vs. ZeroBounce](https://koalify.io/compare/koalify-vs-zerobounce?hsLang=en) [vs. Kickbox](https://koalify.io/compare/koalify-vs-kickbox?hsLang=en) [HubSpot Email Validation Guide](https://koalify.io/hubspot-email-validation-guide?hsLang=en) [HubSpot Email Deliverability](https://koalify.io/hubspot-email-deliverability?hsLang=en) [HubSpot Bounce Rate](https://koalify.io/hubspot-bounce-rate?hsLang=en) ## Company [Partners](https://koalify.io/partners?hsLang=en) [Blog](https://koalify.io/blog?hsLang=en) [Trust Center](https://trust.koalify.io/) [Security](https://koalify.io/security?hsLang=en) © 2026 Koalify. 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