By using Koalify email validation app events in HubSpot reports, you can:
- See the number of email validations over time
- See how many addresses come back valid, invalid, risky or unknown
- Understand whether validations were triggered from a workflow or the Koalify card
- Spot which workflows or users are running the most validations
1. Create a custom report
- In your HubSpot account, create a Custom Report.
- Choose App Events as the primary data source for your report.
2. Select the email validation app event
Choose the Koalify Email Validation app event. Each event represents one email address validated on a contact record.
3. Configure the chart
Set up the chart to show the number of email validations over time.
X-axis
- Timestamp, grouped by weekly or monthly
Y-axis
- Count of Koalify Email Validation
Break down by
Optionally, add a breakdown to compare validation activity by:
- Validation Result, for Valid vs Invalid vs Risky vs Unknown
- Source, for Card vs Workflow
- User Name
- Workflow Name
To keep the report easy to read, start with one breakdown at a time. Validation Result is usually the most useful starting point: a stacked bar chart by month shows at a glance whether the share of bad addresses entering HubSpot is going up or down.
4. Edit the filters to refine the events shown
Use filters to control which app events are included in the report. For example:
- Event timestamp is this year
- Validation Result, Source, User Name, Workflow Name
You can also filter on a single result. Filtering to Invalid only, broken down by Workflow Name, shows you which forms, imports or integrations are sending the most unusable email addresses into your CRM, so you know where to fix the problem at the source.
5. Edit the fields to improve the drill-down view
Choose the fields that appear in the drill-down view so you can review the individual events behind the chart more easily.
Recommended fields include:
- Timestamp
- Contact name
- Email address
- Validation Result
- Reason (for example: mailbox doesn't exist, disposable domain, catch-all)
- Source
- User Name
- Workflow Name
This makes it easier to see exactly which contacts were flagged and why, and to act on them, for example by suppressing invalid addresses from your next campaign.