--- title: How to Set Invalid Contacts as Non-Marketing in HubSpot description: Use a Koalify workflow to set invalid contacts as non-marketing in HubSpot automatically, so bad email addresses stop inflating your bill. --- [Skip to content](https://koalify.io/email-validation-knowledge-base/how-to-set-invalid-contacts-as-non-marketing-in-hubspot#main-content) ![koalify\_rectangle\_-Jul-20-2026-08-43-06-7935-AM](https://koalify.io/hs-fs/hubfs/koalify_rectangle_-Jul-20-2026-08-43-06-7935-AM.png?width=50&height=50&name=koalify_rectangle_-Jul-20-2026-08-43-06-7935-AM.png) Open main navigation Close main navigation - [GET STARTED FREE](https://api.email.koalify.io/hubspot/install?utm_source=koalify&utm_medium=knowledgebase&utm_campaign=navigation) [GET STARTED FREE](https://api.email.koalify.io/hubspot/install?utm_source=koalify&utm_medium=knowledgebase&utm_campaign=navigation) Search the Email Validation Knowledge Base 🐨 - There are no suggestions because the search field is empty. 1. [Koalify Email Validation Knowledge Base](https://koalify.io/email-validation-knowledge-base?hsLang=en) 2. [Validation activation](https://koalify.io/email-validation-knowledge-base/validation-activation?hsLang=en) # How to Set Invalid Contacts as Non-Marketing in HubSpot ## Use a workflow to automatically mark any contact Koalify flags as invalid as a non-marketing contact, so bad email addresses stop counting towards your Marketing Contacts bill. These workflows use [custom properties that are created automatically by the Koalify – Email Validation app](https://koalify.io/email-validation-knowledge-base/koalify-email-validation-custom-properties-in-hubspot?hsLang=en). ### 1. Create a new workflow - In HubSpot, go to **Automations \> Workflows** - Click **Create workflow from scratch** ### 2. Set enrollment criteria - Select **Met filter criteria** as the enrollment trigger - Add the filter: - Contact property → **Koalify – Email Validation Status** is any of **Invalid** - Turn on **re-enrolment** so contacts are enrolled whenever their status changes to invalid ![How to Set Invalid Contacts as Non-Marketing in HubSpot](https://koalify.io/hs-fs/hubfs/How%20to%20Set%20Invalid%20Contacts%20as%20Non-Marketing%20in%20HubSpot.png?width=670&height=455&name=How%20to%20Set%20Invalid%20Contacts%20as%20Non-Marketing%20in%20HubSpot.png) ### 3. Add the set as non-marketing action - Click the **+** to add an action - Under **Marketing**, select **Set marketing contact status** - Set the status to **Non-marketing contact** - Save and turn the workflow on ![Add the set as non-marketing action](https://koalify.io/hs-fs/hubfs/Add%20the%20set%20as%20non-marketing%20action.png?width=670&height=492&name=Add%20the%20set%20as%20non-marketing%20action.png) Any contact Koalify flags as invalid is now set to non-marketing automatically. The change takes effect at the start of your next billing period, so invalid addresses stop inflating your marketing contact count going forward. - [Getting started](https://koalify.io/email-validation-knowledge-base/getting-started?hsLang=en) - [Validation card](https://koalify.io/email-validation-knowledge-base/validation-card?hsLang=en) - [Workflow validation](https://koalify.io/email-validation-knowledge-base/workflow-validation?hsLang=en) - [Validation insights](https://koalify.io/email-validation-knowledge-base/validation-insights?hsLang=en) - [Validation activation](https://koalify.io/email-validation-knowledge-base/validation-activation?hsLang=en) - [Account & billing](https://koalify.io/email-validation-knowledge-base/account-billing?hsLang=en) [![koalify\_rectangle\_long\_with\_name\_bold-1](https://koalify.io/hs-fs/hubfs/koalify_rectangle_long_with_name_bold-1.png?width=100&height=25&name=koalify_rectangle_long_with_name_bold-1.png "koalify_rectangle_long_with_name_bold-1")](https://koalify.io/?hsLang=en) HubSpot deduplication and email validation Copyright © 2026, Koalify