--- title: Koalify Deduplication for HubSpot description: Simplify your HubSpot deduplication process with Koalify. Merge duplicates effortlessly, set custom rules, and create reports, all within HubSpot. Start for free today. --- [![koalify\_rectangle\_long\_with\_name\_bold-1](https://koalify.io/hubfs/koalify_rectangle_long_with_name_bold-1.png)](https://koalify.io?hsLang=en) # HubSpot deduplication simplified Find and automatically merge duplicates in HubSpot with rules you control. [Get started free](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ![Koalify HubSpot Deduplication Simplified](https://koalify.io/hubfs/Koalify%20HubSpot%20Deduplication%20Simplified.png) ![HubSpot Logo](https://koalify.io/hubfs/HubSpot%20Logo.svg)  •    4K installs  •  5 stars  ⭐⭐⭐⭐⭐ ###### 4,000+ HubSpot customers merge millions of duplicates with Koalify. ![Pavilion-Logo-FullColor](https://koalify.io/hs-fs/hubfs/Pavilion-Logo-FullColor.webp?width=150&height=38&name=Pavilion-Logo-FullColor.webp) ![Teamwork-logo.svg](https://koalify.io/hs-fs/hubfs/Teamwork-logo.svg.png?width=160&height=47&name=Teamwork-logo.svg.png) ![arrows logo](https://koalify.io/hs-fs/hubfs/arrows%20logo.png?width=130&height=42&name=arrows%20logo.png) ![Bright](https://koalify.io/hubfs/Bright.jfif) ![Fathom\_Logo](https://koalify.io/hs-fs/hubfs/Fathom_Logo.webp?width=480&height=133&name=Fathom_Logo.webp) ### 3 simple steps to deduplicate in HubSpot Koalify runs inside HubSpot so you can merge duplicates without ever leaving HubSpot. ###### 1. Define your rules Set exactly how Koalify detects potential duplicates in your HubSpot app settings. ###### 2. Review flagged duplicates Review potential duplicates in HubSpot lists and reports using Koalify's custom properties. ###### 3. Merge safely at scale Merge duplicates **automatically with HubSpot workflows** or manually from CRM cards. ### Match duplicates on any HubSpot property **Detect duplicates your way**, match on any combination of HubSpot properties, including custom fields.   [START FREE TRIAL](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ![Koalify - Custom Duplicate Rules in HubSpot Image](https://koalify.io/hubfs/1.%20export%20-%20duplicate%20rules%20-%20dark-1.png) ![Koalify - HubSpot Duplicates Overview](https://koalify.io/hubfs/3.%20export%20-%20overview%20-%20dark-1.png) ### See every duplicate in HubSpot Koalify adds properties to every duplicate in HubSpot, so **you can build lists and reports** that show exactly how many duplicates you have.   [START FREE TRIAL](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ### Bulk merge HubSpot duplicates Automate deduplication using the **Koalify action in HubSpot workflows**. Merge thousands of duplicates in bulk without leaving HubSpot.   [START FREE TRIAL](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ![Koalify HubSpot bulk merge image](https://koalify.io/hubfs/5.%20export%20-%20merge%20in%20bulk%20-%20dark-1.png) ![Koalify CRM card duplicate suggestion and merge](https://koalify.io/hubfs/4.%20export%20-%20merge%20manually%20-%20dark-1.png) ### Let your teams merge duplicates Koalify surfaces **duplicate suggestions directly on the record pages** so your teams can merge in one click, right where they're already working.   [START FREE TRIAL](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ### Top-rated deduplication app in the HubSpot Marketplace ⭐⭐⭐⭐⭐ 5.0 rating from 100+ reviews by HubSpot Admins and RevOps managers ⭐⭐⭐⭐⭐ "This is an amazing tool! I really like the fact that you don't have to learn how to use a new tool. Everything is built within HubSpot and HubSpot Workflows. The features that determine which duplicate is the primary duplicate are also amazing." Deimann, M. HubSpot Consultant ⭐⭐⭐⭐⭐ "Koalify has been awesome. We have been looking for a duplicate merge tool with a nice UI, proper merging capabilities, and a decent price for ages. We've resorted to manually merging everything as opposed to using one of the other big names as they were either way too expensive or had a terrible UI." DeFries, R. Director of Systems ⭐⭐⭐⭐⭐ "In just a few minutes, I had removed thousands of duplicates and recovered clean data. Ultra-fast start-up, reliable detection and merging of duplicates, even on large volumes Clear overview before validating actions, flexible settings (priority rules, protected fields) Responsive support" Joseph, L. Marketing Director ⭐⭐⭐⭐⭐ '"Having tried many different solutions and approaches I was very impressed with Koalify. It is logical, rules based, workflow based and priced very fairly. I was able to set everything up in the free trial so I could make sure it solved our specific issues and then make it all work when we upgraded." Evans, G. COO ![HubSPot Certified App](https://koalify.io/hs-fs/hubfs/HubSPot%20Certified%20App.webp?width=220&height=220&name=HubSPot%20Certified%20App.webp "HubSPot Certified App") ### **Built for HubSpot Trusted by HubSpot** Koalify is a HubSpot Certified App, reviewed by HubSpot’s Ecosystem Quality team and built to meet strict standards for security, performance, and reliability. ### Enterprise security for your HubSpot data Koalify helps you to keep your HubSpot data clean and secure with built-in GDPR and SOC 2 Type II compliance, encryption, and single sign-on (SSO). - ![SOC 2 Logo](https://koalify.io/hs-fs/hubfs/SOC%202%20Logo.webp?width=193&height=192&name=SOC%202%20Logo.webp) - ![iso27001-1-1](https://koalify.io/hs-fs/hubfs/iso27001-1-1.png?width=660&height=660&name=iso27001-1-1.png) - ![gdpr](https://koalify.io/hs-fs/hubfs/gdpr.jpeg?width=225&height=225&name=gdpr.jpeg) [GET STARTED FREE](https://api.koalify.io/hubspot/install?utm_source=google&utm_medium=cpc&utm_campaign=branding) ![HubSpot Logo](https://koalify.io/hubfs/HubSpot%20Logo.svg)  •    4K installs  •  5 stars  ⭐⭐⭐⭐⭐ ### **Start deduplicating your HubSpot data today** Install Koalify in minutes and clean up duplicates with rules you control. Copyright © Koalify [Privacy Policy |](https://koalify.io/privacy-policy?hsLang=en) [Terms of Service](https://koalify.io/terms-of-service?hsLang=en)