HubSpot
deduplication simplified

Find and automatically merge duplicates in HubSpot with rules you control.

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Koalify HubSpot Deduplication Simplified

• 4K installs • 5 stars ⭐⭐⭐⭐⭐

4,000+ HubSpot customers merge millions of duplicates with Koalify.

3 steps to deduplicate in HubSpot

Koalify runs inside HubSpot so you can merge duplicates without ever leaving HubSpot.

1. Define your rules

Set exactly how Koalify detects potential duplicates in your HubSpot app settings.

2. Review flagged duplicates

Review potential duplicates in HubSpot lists and reports using Koalify's custom properties.

3. Merge safely at scale

Merge duplicates automatically with HubSpot workflows or manually from CRM cards.

Match duplicates on any HubSpot property

Detect duplicates your way, match on any combination of HubSpot properties, including custom fields.

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Koalify - Custom Duplicate Rules in HubSpot Image

See every duplicate in HubSpot

Koalify adds properties to every duplicate in HubSpot, so you can build lists and reports that show exactly how many duplicates you have.

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Bulk merge HubSpot duplicates

Automate deduplication using the Koalify action in HubSpot workflows.
Merge thousands of duplicates in bulk without leaving HubSpot.

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Koalify CRM card duplicate suggestion and merge

Let your teams merge duplicates

Koalify surfaces duplicate suggestions directly on the record pages so your teams can merge in one click, right where they're already working.

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Top-rated deduplication app in the HubSpot Marketplace

⭐⭐⭐⭐⭐ 5.0 rating from 100+ reviews by HubSpot Admins and RevOps managers

⭐⭐⭐⭐⭐

"This is an amazing tool! I really like the fact that you don't have to learn how to use a new tool. Everything is built within HubSpot and HubSpot Workflows. The features that determine which duplicate is the primary duplicate are also amazing."

Deimann, M.
HubSpot Consultant

⭐⭐⭐⭐⭐

"Koalify has been awesome. We have been looking for a duplicate merge tool with a nice UI, proper merging capabilities, and a decent price for ages. We've resorted to manually merging everything as opposed to using one of the other big names as they were either way too expensive or had a terrible UI."

DeFries, R.
Director of Systems

⭐⭐⭐⭐⭐

"In just a few minutes, I had removed thousands of duplicates and recovered clean data. Ultra-fast start-up, reliable detection and merging of duplicates, even on large volumes Clear overview before validating actions, flexible settings (priority rules, protected fields) Responsive support"

Joseph, L.
Marketing Director

⭐⭐⭐⭐⭐

'"Having tried many different solutions and approaches I was very impressed with Koalify. It is logical, rules based, workflow based and priced very fairly. I was able to set everything up in the free trial so I could make sure it solved our specific issues and then make it all work when we upgraded."

Evans, G.
COO

Built for HubSpot
Trusted by HubSpot

Koalify is a HubSpot Certified App, reviewed by HubSpot’s Ecosystem Quality team and built to meet strict standards for security, performance, and reliability.