Your HubSpot is full of contact duplicates

Koalify detects duplicate contacts automatically and merges them in bulk.
Using your matching rules, inside HubSpot, without manual review.

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Koalify HubSpot Deduplication Simplified

• 4K installs • 5 stars ⭐⭐⭐⭐⭐

4,000+ HubSpot customers merge millions of duplicate contacts with Koalify.

Merge duplicate contacts in HubSpot in three steps

Koalify runs inside HubSpot to deduplicate your contacts.

1. Define your matching rules

Set exactly how Koalify detects contact duplicates in your HubSpot app settings.

2. Review flagged contacts

Review potential duplicates in HubSpot lists and reports using Koalify's custom properties.

3. Merge contacts safely at scale

Merge contacts automatically with HubSpot workflows or manually from CRM cards.

Match duplicates on any contact property

HubSpot's native duplicate detection matches on email address only. Koalify lets you match on any contact property or combination of properties: first name + last name + company, mobile number, LinkedIn URL or custom fields. Whatever your data actually looks like.

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Koalify - Custom Duplicate Rules in HubSpot Image

Know exactly how many duplicate contacts you have

Koalify adds custom properties to every flagged duplicate contact in your HubSpot portal. That means you can build lists and reports of all duplicate contacts.

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Bulk merge duplicate contacts in HubSpot

Koalify merges contacts automatically through a HubSpot workflow. Set the criteria once, run it against your existing duplicates, and leave it running to catch new ones as they arrive.

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Koalify CRM card duplicate suggestion and merge

Your teams can merge contacts without leaving the record

When a rep is working a contact and spots a duplicate, Koalify surfaces the suggestion directly on the contact page with a one-click merge option. The duplicate gets resolved right where the team is already working.

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Top-rated deduplication app in the HubSpot Marketplace

⭐⭐⭐⭐⭐ 5.0 rating from 100+ reviews by RevOps, Systems Admins & HubSpot consultants in the HubSpot App Marketplace

⭐⭐⭐⭐⭐

"This is an amazing tool! I really like the fact that you don't have to learn how to use a new tool. Everything is built within HubSpot and HubSpot Workflows. The features that determine which duplicate is the primary duplicate are also amazing."

Deimann, M.
HubSpot Consultant

⭐⭐⭐⭐⭐

"Koalify has been awesome. We have been looking for a duplicate merge tool with a nice UI, proper merging capabilities, and a decent price for ages. We've resorted to manually merging everything as opposed to using one of the other big names as they were either way too expensive or had a terrible UI."

DeFries, R.
Director of Systems

⭐⭐⭐⭐⭐

"In just a few minutes, I had removed thousands of duplicates and recovered clean data. Ultra-fast start-up, reliable detection and merging of duplicates, even on large volumes Clear overview before validating actions, flexible settings (priority rules, protected fields) Responsive support"

Joseph, L.
Marketing Director

⭐⭐⭐⭐⭐

'"Having tried many different solutions and approaches I was very impressed with Koalify. It is logical, rules based, workflow based and priced very fairly. I was able to set everything up in the free trial so I could make sure it solved our specific issues and then make it all work when we upgraded."

Evans, G.
COO

Built for HubSpot
Trusted by HubSpot

Koalify is a HubSpot Certified App, reviewed by HubSpot’s Ecosystem Quality team and built to meet strict standards for security, performance, and reliability.