---
title: How to create a report of duplicates in HubSpot using the Koalify properties
description: Use Koalify's custom properties to build HubSpot reports showing where duplicates come from and how many exist.
---

[Skip to content](https://koalify.io/knowledge-base/how-to-create-a-report-of-duplicates-in-hubspot#main-content)

![koalify\_rectangle\_-3.png\]](https://koalify.io/hs-fs/hubfs/koalify_rectangle_-3.png?width=50&height=50&name=koalify_rectangle_-3.png)

Open main navigation

Close main navigation

- [GET STARTED FREE](https://api.koalify.io/hubspot/install?utm_source=koalify&utm_medium=knowledgebase&utm_campaign=navigation)

[GET STARTED FREE](https://api.koalify.io/hubspot/install?utm_source=koalify&utm_medium=knowledgebase&utm_campaign=navigation)

 Search the Deduplication Knowledge Base 🐨

- There are no suggestions because the search field is empty.

1. [Koalify Knowledge Base](https://koalify.io/knowledge-base?hsLang=en)
2. [Duplicate overview](https://koalify.io/knowledge-base/duplicate-overview?hsLang=en)

# How to create a report of duplicates in HubSpot using the Koalify properties

## Koalify adds custom properties to your HubSpot CRM that make it easier to understand why duplicates are created, where they come from, and how they impact your data

<iframe data-hsv-src="https://play-eu1.hubspotvideo.com/v/143469351/id/282121487551" referrerpolicy="origin" sandbox="allow-forms allow-scripts allow-same-origin allow-popups" allow="autoplay; fullscreen;" style="position: absolute !important; width: 100% !important; height: 100% !important; left: 0; top: 0; border: 0 none; pointer-events: initial" title="HubSpot Video" loading="lazy" data-hsv-id="282121487551" data-hsv-style="" data-hsv-width="688" data-hsv-height="387" data-hsv-autoplay="false" data-hsv-loop="false" data-hsv-muted="false" data-hsv-hidden-controls="false" data-hsv-full-width="false"></iframe>

By using these properties in HubSpot reports, you can:

- See the total number of duplicates in your CRM
- Understand their sources (e.g. imports, integrations, or forms)
- Track duplicate creation trends over time
- Identify which owners have duplicate records
- Learn which HubSpot properties are most often used to detect duplicates

### 1. Create a HubSpot report to identify the sources of duplicates

- **Create single object** report (Contact, Company, Deal or Ticket)
- **Data** - selected properties 
    - Original Source or Original Source Drill-Down 1 or 2  
          - Original Source Drill-Down 2 will help you identify which integrations are creating duplicates
- **Filters** 
    - Create date is all time

- - Koalify Number of Duplicates is greater than 0
- **Visualization** 
    - Bar chart
    - Display options - Sort by Count of Companies

![Koalify Duplicates per Original Traffic Source V2](https://koalify.io/hs-fs/hubfs/Koalify%20Duplicates%20per%20Original%20Traffic%20Source%20V2.png?width=670&height=336&name=Koalify%20Duplicates%20per%20Original%20Traffic%20Source%20V2.png)

### 2. Create a report to track duplicates over time

- **Create single object** report (Contact, Company, Deal or Ticket)
- **Data** - selected properties 
    - Create date
- **Filters**  
    - Koalify Number of Duplicates is greater than 0
    - Specific timeframe \[OPTIONAL\]
- **Visualization** 
    - Column Chart
    - Frequency: Weekly / Monthly

![Koalify Duplicates per Create Date](https://koalify.io/hs-fs/hubfs/Koalify%20Duplicates%20per%20Create%20Date.png?width=670&height=334&name=Koalify%20Duplicates%20per%20Create%20Date.png)

### 3. Create a report to identify duplicate ownership

- **Create single object** report (Contact, Company, Deal or Ticket)
- **Data** - selected properties 
    - Contact, Company or Deal Owner
- **Filters**  
    - Create date is all time
    - Company owner is known
    - Koalify Number of Duplicates is greater than 0
- **Visualization** 
    - Column Chart
    - Display Options - Sort by "Count of Companies"

![Koalify Duplicates per OWner](https://koalify.io/hs-fs/hubfs/Koalify%20Duplicates%20per%20OWner.png?width=670&height=330&name=Koalify%20Duplicates%20per%20OWner.png)

### 4. Create a report to identify which properties detect duplicates

[Koalify properties](https://koalify.io/knowledge-base/koalify-custom-properties-in-hubspot?hsLang=en) can show which HubSpot fields are used most to find duplicates

- **Create single object** report (Contact, Company or Deal)
- **Data** - selected properties 
    - Koalify Duplicate Properties
- **Filters** 
    - Create date is all time
    - Koalify Duplicate Properties is known
- **Visualization** 
    - Bar chart
    - Display options - Sort by Count of Companies

![Koalify Duplicates per Duplicate Properties](https://koalify.io/hs-fs/hubfs/Koalify%20Duplicates%20per%20Duplicate%20Properties.png?width=670&height=339&name=Koalify%20Duplicates%20per%20Duplicate%20Properties.png)

- [Getting Started](https://koalify.io/knowledge-base/getting-started?hsLang=en)
- [Koalify settings](https://koalify.io/knowledge-base/koalify-settings?hsLang=en)
- [Duplicate overview](https://koalify.io/knowledge-base/duplicate-overview?hsLang=en)
- [Duplicate cards](https://koalify.io/knowledge-base/duplicate-cards?hsLang=en)
- [Bulk merging](https://koalify.io/knowledge-base/bulk-merging?hsLang=en)
- [Account & Billing](https://koalify.io/knowledge-base/account-billing?hsLang=en)

[![Chill listening crop-3](https://koalify.io/hs-fs/hubfs/koalify_rectangle_long_with_name_bold-1.png?width=96&height=24&name=koalify_rectangle_long_with_name_bold-1.png "Chill listening crop-3")](https://koalify.io/?hsLang=en)

HubSpot deduplication and email validation

<https://www.linkedin.com/company/koalify-io/> <https://www.youtube.com/@Koalify_io>

Copyright © 2026, Koalify

```json
{
  "@context" : "https://schema.org",
  "@type" : "VideoObject",
  "caption" : {
    "@type" : "MediaObject",
    "contentUrl" : "https://koalify.io/media-transcripts/282235786481/en.vtt",
    "inLanguage" : "en",
    "name" : "en Captions"
  },
  "contentUrl" : "https://stream.mux.com/mcHAx3JfYsXFK5M002GV0202ZUe01dwoKTiMS9dEoQ3rOO4/capped-1080p.mp4",
  "dateModified" : "2026-03-02T13:32:21.990Z",
  "duration" : "PT1M16.603S",
  "height" : 2160,
  "name" : "How to create a report of duplicates in HubSpot using the Koalify properties",
  "thumbnailUrl" : "https://koalify.io/hubfs/How%20to%20create%20a%20report%20of%20duplicates%20in%20HubSpot%20using%20the%20Koalify%20properties.mp4/medium.jpg",
  "uploadDate" : "2025-10-02T12:42:15.922Z",
  "width" : 3840
}
```