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deduplication simplified

Detect and automatically merge duplicates in HubSpot with rules you control.

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Koalify - Advanced HubSpot deduplication simplified

• 4K installs • 5 stars ⭐⭐⭐⭐⭐

4,000+ HubSpot customers merge millions of duplicates with Koalify.

3 simple steps to deduplicate in HubSpot

Koalify is fully embedded in HubSpot, so you can tackle duplicates without ever leaving HubSpot.

1. Define your rules

Set exactly how Koalify detects potential duplicates in your HubSpot app settings.

2. Review flagged duplicates

Review potential duplicates in HubSpot lists and reports using Koalify's custom properties.

3. Merge safely at scale

Merge duplicates automatically with HubSpot workflows or manually from CRM cards.

Set custom rules to identify duplicates in HubSpot

Detect duplicates your way, match on any combination of HubSpot properties, including custom fields.

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Koalify - Custom Duplicate Rules in HubSpot Image

Create reports, views and lists of duplicates in HubSpot

Build lists, reports, and alerts with Koalify properties to review duplicates, gain duplicate insights, and notify owners automatically.

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Bulk merge HubSpot duplicates with Koalify workflow actions

Automate deduplication using the Koalify action in HubSpot workflows.
Merge thousands of duplicates in bulk without leaving HubSpot.

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Accurate and fast merging with Koalify CRM cards

Find and merge duplicates 3 × faster with duplicate suggestions on contact, company, deal & ticket pages where your team already works.

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Top-rated deduplication app in the HubSpot Marketplace

⭐⭐⭐⭐⭐ 5.0 rating from 90+ reviews by RevOps, Systems Admins & HubSpot consultants in the HubSpot App Marketplace

⭐⭐⭐⭐⭐

"This is an amazing tool! I really like the fact that you don't have to learn how to use a new tool. Everything is built within HubSpot and HubSpot Workflows. The features that determine which duplicate is the primary duplicate are also amazing."

Deimann, M.
HubSpot Consultant

⭐⭐⭐⭐⭐

"Koalify has been awesome. We have been looking for a duplicate merge tool with a nice UI, proper merging capabilities, and a decent price for ages. We've resorted to manually merging everything as opposed to using one of the other big names as they were either way too expensive or had a terrible UI."

DeFries, R.
Director of Systems

⭐⭐⭐⭐⭐

"In just a few minutes, I had removed thousands of duplicates and recovered clean data. Ultra-fast start-up, reliable detection and merging of duplicates, even on large volumes Clear overview before validating actions, flexible settings (priority rules, protected fields) Responsive support"

Joseph, L.
Marketing Director

⭐⭐⭐⭐⭐

'"Having tried many different solutions and approaches I was very impressed with Koalify. It is logical, rules based, workflow based and priced very fairly. I was able to set everything up in the free trial so I could make sure it solved our specific issues and then make it all work when we upgraded."

Evans, G.
COO

⭐⭐⭐⭐⭐

"Koalify is a fantastic tool to keep duplicates in check, always running in the background and taking away a ton of manual work. It's a slight learning curve.. took me probably 30 minutes to fully understand but once you get it, it's extremely logical and easy to configure/ implement."

Iyengar, V.
RevOps Strategist

⭐⭐⭐⭐⭐

"The new development of custom object duplication tracking is SO helpful. We have an integration that produces a lot of duplicates, but Koalify helps us easily manage those in HubSpot so that they don't muddy up both database. So far, very impressed!"

Wallace, A.
Operations Coordinator

⭐⭐⭐⭐⭐

"Koalify is a really well thought-out tool: simple to use, clear and efficient. It has enabled me to structure my work easily, without wasting time. And a real plus: Jonas, the founder, is very responsive and available when needed."

Peresson, L.
RevOps & Growth Manager

⭐⭐⭐⭐⭐

"I especially like how you can create your own rules for how to merge and filters on how to identify duplicates and now that they've added support for custom objects its only gotten better. The support for this app has been quick and accurate in their responses as well."

Edwards, C.
Systems Administrator

Built for HubSpot
Trusted by HubSpot

Koalify is a HubSpot Certified App, reviewed by HubSpot’s Ecosystem Quality team and built to meet strict standards for security, performance, and reliability.

Enterprise security for your HubSpot data

Koalify runs securely inside HubSpot, with SOC 2 Type II and ISO 27001 compliance, GDPR support, encryption, and single sign-on (SSO).

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Questions or feedback?

FAQ

Do you have any questions?

What is Koalify?

Koalify is a HubSpot-native deduplication tool that helps you quickly find and merge duplicate contacts, companies, deals, tickets and custom objects.

How does Koalify find duplicates?

Koalify uses customizable rules which can include any property such as email, phone number, domain, name similarity, and other identifiers to detect duplicate records in HubSpot.

Can Koalify bulk merge HubSpot records automatically?

Yes. You can bulk merge thousands of HubSpot duplicates using Koalify’s workflow actions.

Is Koalify safe for large HubSpot databases?

Absolutely. Koalify processes deduplication safely and preserves important fields using your chosen primary duplicate logic.

Does Koalify work with Deals, Tickets and Custom Objects?

Yes, Koalify supports deduplication and merging for Contacts, Companies, Deals, Tickets and Custom Objects.

Is Koalify ISO 27001 certified and SOC 2 Type II compliant?

Yes. Koalify has an ISO 27001 certification and maintains SOC 2 Type II compliance, meaning our security controls are independently audited over a sustained period.