When you install the Koalify plugin a set of default rules will help you identify duplicates instantly.
In addition to these rules you are also able to define custom rules.
This helps you in the following situations:
When your contact changed his email address and HubSpot creates a new contact record
People can change their email addresses but that doesn’t change who they are.
You are certain that a duplicate exist but it is nowhere to be found in the HubSpot duplicate management tool
The company registration number is exactly the same, it must be a duplicate no?
Sounds familiar? Get in touch!